Start with a problem. Leave with a product that wins. Describe the problem. Northstar maps your competitors, finds the gap, suggests the feature set that wins, writes the spec and build roadmap, tracks your progress — then helps you market it at launch.
// by role
Which modules fit your role Founder / CEO
Validate the opportunity end-to-end before committing capital.
TAM & Segments Competitive Landscape Unit Economics Opportunities & GTM
Product Manager
Sharpen positioning, pricing, and the roadmap of bets.
Key Selling Points Competitive Landscape Pricing Recommendations Opportunities & GTM
Marketing Lead
Ship on-brand campaigns and content across every channel.
Marketing Studio Key Selling Points Opportunities & GTM
Sales / GTM
Fill the pipeline with verified prospects and ready-to-send outreach.
Lead Finder Marketing Studio Pricing Recommendations
Finance / Ops
Pressure-test the economics behind the plan.
Unit Economics Pricing Recommendations TAM & Segments
Growth / Demand Gen
Run the 90-day plan and instrument acquisition experiments.
Opportunities & GTM Marketing Studio Lead Finder